“Customer experience is a well-known differentiator, but still few companies are on the path to doing something about it.” Customers are able to access various information about products, offerings, company reviews and so much more over the internet yet many companies still struggle to take advantage of that.
“There is tremendous opportunity for companies that can create a stand-out experience for their prospects and customers.”
There are four characteristics to consider that will make an exceptional online experience. The Proto Partners Service Design Blog discusses a B2C article on this.
Service Design Australia 