Service Design Thinks Canberra / 2 – ‘Design the New Business’ Documentary

As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity.  Design is playing a central role in helping solve problems and drive the future. After a large turnout out our Sydney showing, the next city to see the film “Design the New Business” will be Canberra. We invite you to see how design is shaping the new business at our next Canberra Thinks on Tuesday 14th February at 6pm, at Maddies, at the Kingston Hotel, Griffith. Tickets via Eventbrite will be available on this site from next week.

A little about the Documentary

The documentary explores the relationship between business/organisational practices and design practices through the lens of the emerging idea of design thinking. Based on interviews with corporate workers, self employed consultants, and university professors, the documentary illustrates the very diverse definitions of design thinking while at the same time exploring it’s potential contribution to business/organisational practices. While no definitive answers are provided, the documentary provides a useful starting point for its viewers to begin a discussion about the potential contributions of design to business and organisations in general.

This project was initiated by Erik Roscam Abbing from Zilver Innovation in The Netherlands. He is passionate about everything related to design, innovation and branding, especially where it touches the strategic heart of businesses. And yes he agrees that is a broad field of interest.

He loves to help companies discover who they really are and who their customers are and to help them turn vision into value. He firmly believes that design thinking is crucial in doing this.

To see a brief trailer of the film, please click here

A few photos from the Sydney event are below:

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